System Storage From IBM (Worldwide)
To create a set of icons for System Storage Toolkit.
To create a set of icons for System Storage Toolkit.
(Completed in February 2011)
Digital information is now being generated at a phenomenal rate. So much so, that midsize businesses are seeing their data storage requirements double every 18-24 months. While increasing compliance and regulatory requirements mean that even more digital data will have to be stored. In the past, buying additional storage was seen as the answer to meet any data storage challenges. However, this approach has left many businesses with numerous, disparate and under-utilized devices—most of which are only running at 40% capacity.
As well as increasing operating costs and energy bills, inefficient storage can seriously hamper business success. They can reduce data availability, cause costly data protection issues and, as IT infrastructures become more complex, put more pressure on already overstretched IT staff and resources. To handle today’s data explosion, it therefore makes no financial or operational sense to simply acquire extra storage. Instead, midsize businesses need next generation solutions to manage their information growth more efficiently, protect their critical data and reduce their overall IT costs.
I was assigned to develop three icons which best depict the point-of-view. These icons are then applied to a series of items which include, Door Opener email template, Door Opener Direct Mailer template and a set of eNurture emails.
As well as increasing operating costs and energy bills, inefficient storage can seriously hamper business success. They can reduce data availability, cause costly data protection issues and, as IT infrastructures become more complex, put more pressure on already overstretched IT staff and resources. To handle today’s data explosion, it therefore makes no financial or operational sense to simply acquire extra storage. Instead, midsize businesses need next generation solutions to manage their information growth more efficiently, protect their critical data and reduce their overall IT costs.
I was assigned to develop three icons which best depict the point-of-view. These icons are then applied to a series of items which include, Door Opener email template, Door Opener Direct Mailer template and a set of eNurture emails.
Icon Design 1
Store Your Data More Efficiently
The arrows converging on a single point represent the improved efficiency and cost-effectiveness of leveraging more intelligent storage systems—with smart technologies, such as virtualization, thin provisioning,data duplication and automated tiering.
Icon Design 2
Protect Your Data More Securely
The three circular rings show the extra levels of data protection—and confidence—that IBM System Storage
for Midmarket brings. While the arrowheads represent continuity and the fact that IBM can help
to keep data—and businesses—up and running.
for Midmarket brings. While the arrowheads represent continuity and the fact that IBM can help
to keep data—and businesses—up and running.
Icon Design 3
Manage Your Storage More Productively
The three arrows show the increases in service quality levels, reliability and productivity that IBM can help generate. While the rectangles at the foot of the graphic represent IBM System Storage for Midmarket—the base from which the entire storage infrastructure can be managed so effectively.
Toolkit Design & Layout
IBM System Storage for Midmarket
